It is well known that video editing/marketing is the new way to mark your presence through visual content. Studies show that over 70% of business decisions are made using a combination of video and text. In the last two years, the way we communicate and market products have dramatically changed. The new era is all about visual content.
According to a survey of over 1,000 U.S. consumers conducted online by Harris Poll on behalf of Adobe in March 2016, 9 out of 10 respondents (89%) said that being able to see a product in action helps them better understand how the product will meet their needs.
Youtube, Instagram, Twitter, and other social media handles, are all about creating engaging videos and standing out amongst the competitors. To stand out among the rest you can check the article here.
This is why we are focusing on one simple truth; if your visual content looks terrible, you’re missing out on audience.
But don’t worry we have got you covered, even if you are a total newbie or an intermediate looking to go pro. Here we have shortlisted some of the best pro tools for video editing, which will help you decide to match your needs in terms of the system requirements, Learning Process, Render Speed, and resources availability.
Best Pro Tools for Video Editing:
The first on the list is filmoraX, which is highly recommended for beginners who are just starting out and have never edited a video before. This software is perfect for adding text, animation, recording gameplay, and making tutorials. Some of its key features include pre-built titles, effects, and 4k support. Most YouTubers start their journey with filmoraX. Additionally, it also has a filmora pro version for intermediate and professional users.
Requirements: System requirements are low and this video editing software works with just 4GB of ram. For best results on your edits, I would suggest a PC with an i5 processor and a dedicated graphics card. Works with both Windows and Mac.
Learning Process: Straightforward and easy-to-use interface.
Render Speed: Rendering speed depends on your system configuration. Better the system configuration, better the rendering speed. Overall the render speed is fast.
Resources: Software Templates are limited, but they fulfill the needs of the user.
Adobe Premiere Pro:
Adobe Premiere Pro is an industry-standard software from Adobe. Its key features include multi-cam and 3D editing, trimming with great precision and control. Adobe Premiere Pro supports 4k, 8k, and VR. If you want to edit videos on an advanced level, then is the software you must go for. The interface is complex and has a good learning curve, but it’s worth it once when you get familiar with the functions. All advanced users use Premiere Pro and the best part is that, if you use photoshop, illustrator, then it can be combined with Premiere Pro.
Requirements: At a minimum, the system requirement is 8 GB ram and 2 GB graphics card. For a good experience, you should run this software with 16GB ram, 4 GB graphics card, and an i5 processor, AMD or Intel. Available for both Windows and Mac.
Learning Process: As mentioned earlier, Premiere isn’t as user-friendly and takes some time to get your hands on it, as you will find an end number of options at your disposal. But again if you keep learning, then this will become your most preferred option.
Render Speed: Render speed is slow when compared to filmora. If you meet the above system requirements, then you should not face any problems. Resources: Premiere pro has a lot of pre-made templates available that can be downloaded and edited from such as Envato market.
Final Cut Pro X:
FCPX is another industry-standard software that includes key features such as intelligent color correction and multi-cam editing. It supports 360° video, HDR. Good for both beginners and advanced users. When it comes to ease of use, it is user-friendly and smooth to operate. The only drawback is that it is only available for Mac users.
Requirements: Macbook Pro, Macbook Air with 8GB ram, i5 processor, and (2GB – 4GB) graphics card.
Learning process: Easy to learn and operate the software.
Render Speed: Render speed is very fast and is the fastest of all the above.
Resource: Multiple resources available such as Envato market, pixel film studio, motion VFX, and others, where templates can be dragged and dropped on this software.
Da Vinci Resolve:
DaVinci Resolve is an amazing software known for its color grading and is used for advanced editing. Some of its other features are 3D tools, resolving fx, YRGB 32 bit float image processing and includes Fairlight audio which is aimed for quality audio post-production. Da Vinci Resolve supports 4K.
Requirements: This video editing software requires 32GB ram, an i9 processor, and a dedicated graphics card to operate smoothly. Works on both Windows/ Mac.
Render Speed: Render time is normal as the system requirements are high.
Resources: As this software is gaining momentum with popularity, the resources seem to be growing proportionally.
Movavi has a wide range of features, that focuses on artistic filters, shades, effects, animated transitions, 3D editing, and voiceovers. This software is extremely good for cutting, trimming, merging multiple videos in sequence and also fixes common issues such as interlaced, pixelated, and blurred images.
Requirements: You can use it with just a minimum of 512 MB ram for (windows XP, Vista) and 2GB ram for (windows 7,8, and 10) which serves as an advantage over the others above listed. Available for both Windows and Mac.
Render Speed: The software can get slow when rendering big files.
Resources: Wide range of resources available at movavi effects store.
Unlike others in the list, WeVideo is an online cloud-based platform, that allows users to create, edit, crop, export and share their work online with others. Wevideo provides a wide array of filters, overlays, and visual effects, which is perfectly suited for those who want to create and share short videos, presentations, and tutorials in no time.
It is loaded with tons of stock videos, photos, and templates when it comes to creating titles, credits, and captions. It is very user-friendly and you can easily drag and drop your own videos and photos. The best part is that you can directly share your work on social media platforms without the need of saving it on the pc and re-uploading it.
I would have loved to see more options with transitions, filters, and animation texts and it also takes some time to finish the video when you’re done. The free version allows you 5 minutes of video download time. They also have good customer support and will help you get started in no time.
Requirements: Since this is a cloud-based platform, there are no compatibility issues and it works on Mac, Windows, iOS, and Chromebook.
Render Speed: Render time is slow.
Resources: It has over 1 million stock footages and templates to choose from.
Invideo is another cloud-based video marketing platform, which grants you access to more than 4500 + video templates, graphics, transitions, animations, and automated text to speech, with up to 15 minutes per video duration available at a free plan. This is really a great platform if you want to grow your business with social media such as Instagram, Twitter, Youtube, Facebook, and Snapchat.
I would highly recommend this for small- medium-sized businesses, entrepreneurs, newbies, marketing agencies who are looking to make professional and neat video ads, logos, promos, intros, outros, and presentations for their respective companies. They have dedicated customer support, who leave no stone unturned, in resolving your issues.
Coming to the cons, it lacks some features while modifying layers and I would love them to add a white label option for creating video previews. The platform sometimes lags just in case, if you don’t have a stable internet connection. As of now, it does not support 4k.
Requirements: You need to use InVideo on a PC, with a processor above 2 GHz. The internet speeds should be above 4 MBPS. Also, the preferable browser is google chrome.
Render Speed: The video rendering time is approximately between 1 to 5 minutes. But this may vary depending upon the length and assets used in making the video.
Resources: Invideo has over 9M+ premium media (including iStock), 4500+ video templates, a wide range of audio library designed for every genre, and other customizable features. Making professional videos is easy with InVideo’s flexible timeline and drag & drop editor. The interface makes the process of creating videos more enjoyable.
Well if you don’t want to make videos yourself and are lookout for a professional video editing and consulting service online, then vidchops is your best bet. Vidchops is a subscription-based video editing service that offers stock footage and royalty-free audio-video, Lower third titles, video proofing, transitions, and a dedicated video editor.
This is perfect for those who want to create videos on a regular basis, which is why it is a perfect match for content creators, digital marketers, influencers, YouTubers, and small businesses. The best part about their service is that they have no contracts tied (cancel anytime) and have a 14-day money-back guarantee. Vid chops have a turnaround time of 48 hours. The only drawback is that they don’t offer 2D-3D animations and voiceovers. Also, note that the videos are not delivered on Sundays.
To conclude all these pro tools for video editing are enough to meet your requirements, in order to market those eye-grabbing videos, all you require is practice and some learning. Once you get a hang of each of these tools, you can create videos that exceed expectations!